The words “natural cosmetics” are among the most common in cosmetics advertising. However, generally accepted values and rules for determining “naturalness” do not yet exist.
European Committee of Expertise for Cosmetic Products (September 2000): “..the topic is complex and emotional. Many products are classified as natural cosmetics, although they contain many non-natural ingredients.
The Expert Committee proposes to introduce the definition of “natural cosmetic product”, but there is still no consensus and certainty.
It is believed that “natural” should contain only safe ingredients; it is proposed to determine it by the percentage of natural components – among all others.
The opinion that natural cosmetics does not exist at all is becoming widespread. And that cosmetics must necessarily include emulsifiers, preservatives, biocides and other ingredients necessary only for its production and storage.
The presence of water in cosmetics requires the introduction of ingredients that negatively affect the structure and function of the skin – and not only the skin.
In advertisements and annotations for “cosmetics on the water” (creams, gels), only “active ingredients” are usually mentioned, however, emulsifiers, solvents, biocides are no less active, but they prefer not to mention the results of this activity.
However, there are really natural cosmetics – without water, petrochemicals, synthesized oils, emulsifiers, preservatives, biocides, fragrances, dyes.